I keep looking.
This is one of those store concepts that makes sense, to the notions of mass and air and light > extravagances in scale of offerings. It’s big, open and has a sense of humor, but the underlying details are not surprising, per se. Mixed well. They are just used in an enterprising manner. Enterprise how? There are plenty of things that are done, to detailing, that are — to the budget cutter’s edition — unnecessary. But in this space, they fill the mass channeling of goofy and simple clothing options to a well organized melange, detailed with bright aluminum, even brighter lighting, and a fluent efficiency. It’s working.
I was talking to a friend, an esteemed retail designer and merchandising expert last night, and he said; “it’s nice but there are no little surprises”. Or big ones, either. But in a way, the whole store concept is a surprise. It was packed with action. And, to comprehension and product relevance…
Maybe he and I aren’t UNIQLO shoppers.
I like a sense of humor.
I like identity programs in boxes, that become other things and animate intriguingly (lots of this there).
I like transparent stairs made of aluminum.
I like metal cubes as doorways on glassed walls.
I like merchandising displays that seem like futurist dioramas.
I like concepts of sheathing the old, museum like, against the blazingly new. And now. And then…
I’d like to live in a house that had shelving systems 25′ high.
But I’d put books in there.
But still looking.
Wishing well, all ways >
tsg > NYC
parse \PARSS\ verb
1 : to analyze a sentence by naming its parts and their functions
*2 : to examine in a minute way : analyze critically
“parse” brings up images of elementary school and learning the parts of speech, you’ve done your homework regarding this word. “Parse” comes from the first element of the Latin term for “part of speech” “pars orationis.” It’s an old word that has been used in the schoolroom since the 16th century, but it did not graduate to its extended, non-grammar-related sense until the late 18th century. Remember this extended sense, and you’re really at the head of the class.