the love of handwork | apple colourwash logo

the roots of making, by hand – Apple computer

image above, tweet from HuffPst.

In the beginnings, at Apple 70s, working for Stevehis driving curiosity was always about how to take the hand, into the computer – and mix/improve the outcomes – for something digital, yet hand-wrought – much of the early G|Appleworks rotated around the notion of cursor, hand, screen, mouse – how to mix them, to magic.

Reminded me of this revelation, day before yesterday – speaking of hand-wrought, and now color-washed. This idea – the watercolored wash – logo is said to be about 30 years old, the 80s – to my recollection, color washed design treatments popped even more recently – like 5 years back…
next up, a script logo for Apple?

Been there, done that.

trend back, time – trend forward: future.

Our sense of trend, technology? That the touch of the hand means something, to human connection.
The real cue is the bridge between the hand – the unexpected push between, the old craft, the newly visualized:
the pulse of flowed watercolour pigment molecules and pixels. Touch, me. Please.

Yes, I will, touch you.

TSG | The old Queen Anne Studio | QA Middle School Building
…..
GIRVIN |  MEDITATIONS ON
THE LEGACY OF STEVE JOBS & APPLE
DESIGNING IMAGINATION : AND THE TOOLS TO MAKE IT HAPPEN
http://bit.ly/gFldge

Twitter: http://twitter.com/tgirvin

 

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