Fondazione Prada | Milano

The Design of Prada

You might know something about Miucci.
Then, too, you might know about Luxottica.

Of course, I’ve studied these things pretty closely.
I’m very interested in design and art,
and how Design can
make Art more powerful.

So when Miucci Prada was thinking about taking over a compound of industrial buildings in Milan to rethink their presence as a significant array of art-filled buildings, who do you think she chose?

For everything?

them.

Well,
him.

Rem:
Fondazione Prada | Milano

What you’ll see are photographic studies of placemaking, texture, materiality, signage. What I found compelling, in a walking wander through the compounds, was the detailing—the little things, the big gestures—the larger framing of the site, and the smaller details: materials, specially-made elements: flooring, grillwork,
blasted glass and metals,
gravel, screeds, joins and joints.

When I’m walking, I’m touching everything as I walk. Someone mentioned that to me the other day, that “walking behind you is like walking behind an octopus, you keep touching everything, your arms and hands flailing around.”

People said, as I recall childhood —
“would you keep your hands of that, please?”

But aside from the allegory of the octopus, what I’m really interested in is the holism, the touching-points of how people sense places.
And it’s how I feel things.

Fondazione Prada | Milano

You walk into something, a place, and you could do the following: that would be “scent,” then the power of the “sight,” what’s the sight drawing through to you? You hear, what? There could be a lot of clues to a place for a blind person on two out of three of the senses so far. As well, there is the touch, the balanced nuance, as some say, to intuitionthe sensing instinct. There is a discipline to the procession into the environment of PradaFondazine | Milan. So I look for things.
And you can see what I look for.

Like procession.

Journey design.
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano

Sign in.
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano

Café Luca
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano

Just a stairway, with
perforated barrier screen.

Fondazione Prada | Milano

South.
Fondazione Prada | Milano

You are here.
Fondazione Prada | Milano

Stone. Gravel. Grate.
Fondazione Prada | Milano
Fondazione Prada | Milano

Mushrooms.
Fondazione Prada | Milano
Fondazione Prada | Milano

Check out the material mix.
Fondazione Prada | Milano
Fondazione Prada | Milano

Pradian Retail.
Fondazione Prada | Milano
Fondazione Prada | Milano

Kids and site mapping and end-grain 4″x4″s.
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano
Fondazione Prada | Milano

Even industrialized places —
kids have the ability to play.
Note the stairway through
the perforated screen behind.

What’s striking about this place is that the thinking comes forward in the spirit of an Italian industrial compound, but as you enter the exhibition areas, there is a striking embellishment to the journeying from one place to another inside the complex and a complicated, thoughtfully orchestrated detailing of how buildings come together, how pathways form themselves, how corridors collide and the manner in which light enters the place.

Design thinking.

TIM |GIRVIN
––––
THE DEEP STRATEGY OF LUXURY | CONTEXT DESIGN & PLACEMAKING
BRAND STRATEGY, DEVELOPMENT + DESIGN
Girvin Strategic Luxury: http://bit.ly/NwMv46
Girvin Brand Luxe Thinking: http://bit.ly/gTW5HZ

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