the word, changed

And story became something wondrously new and alive — until: it vanished.

“I wrote the same, but different words.”

P A S S A L O N G W I T H C A R E

There’s a story, that’s in the story, that is the new story, that could be another story, that is yet another story.
In the word, rightly spoken, a string of facts becomes miracle in transition.

If I’m telling you a story, there’s a chance that you’ll pass along, and tell this story to another.

Of course, in your telling the story,
it will become not my story,
but your story.

There’s something to the stringing of personal storytelling — the story about you, and the story about another. The notion of using story as the deepest allegory of human experience — and the literal, textual translation of story in story, builds on
the power of the humanity of mind and memory —
it’s a beautiful thing how we grasp and hold to
the nature of narrative in storytelling sharing.

And how — just that touch — could be something unforgettable.
All of this has a parabolic impact in the certainty of humanity; one story becomes a telling for one, and a telling for one billion — it could start with that blipping index, the heart beat of one passionately told. That works for humans — and it can work for brands, their telling, as well. Relevance — I can carry that story as a vessel in my self; resonance — the song of the story has a personal meaning that goes beyond mere transaction; relationship — relatus, from the Latin — it is about carrying that, the power of connectivity, forward.

W O R D S R E D R A W N,
T O T E L L I N G :

http://www.youtube.com/watch?v=Hzgzim5m7oU

Tim
a p p l e t o n , w i s c o n s i n