The Focus of Watch Fullness, Studying the Terrain Around You.
I was hiking and, to every horizon line, path, water-lined and sanded beach and I studied the wind, the insects’ movement, the course of birds, the turning light and colour of green-cast tree-light. And — who was near by? I watch the pace of the other — out there, far — the forest, deep — the long line of the beach. I measure the stride — and see what progress is made. The watch is the guard, the sentinel, the synchronizer of measuring and time — but the ancient meaning is “to be awake.”
I sense the allegory of the circle around each of us — the cast of the street, the sidewalk, the shop, the shelf, the attendant — the arrangement of service; and, as well, the sequence in and the egress out. In everything there is a path — but the pointed question would be: “as you make your way, what is your watch? How awake are you?”
In some — aligned to the business and brand world, they think only of the closest proximity — they do not see out, the farther watch, the horizon, the bigger spin, wheeling and turning, the machinery of time. At the table, the shelf, the shop — what deeper sight do they offer? They would show that hopefully in the bigger wander — and the wonder — the meaning of shelf, of object, of presence and of story?
What are you looking for?
To what degree, your wakefulness?
How close, your study of the circle around you, your journey?
TSG | Decatur Island Studios
…..
G I R V I N | RETAIL
DESIGNING THE STRATEGY OF SELLING :
ENVIRONMENTS, EXPERIENCES = PLACES
http://bit.ly/rRfwAA
Archives
- December 2017
- November 2017
- October 2017
- July 2012
- June 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- August 2010
- May 2010
- March 2010
- January 2010
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005